Unit 3: Enterprise Marketing


Contents

  • Goals of Business; Goal Setting. SMART Goals
  •  Marketing and Sales strategy
  • Branding - Business name, logo, tag line
  • Promotion strategy
  • Negotiations - Importance and methods
  • Customer Relations
  • Employee and Vendor Management
  • Quality, Timeliness and Customer Satisfaction
  • Business Failure - Reasons

Story of two young entrepreneurs from India.

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